Personalization
- Newsletters
- Donor And Sales Letters
- Postcards
- Magazines
- Postcards
Speaking To Your Market
Speaking directly to a specific person is the main objective of direct mail. Unlike other forms of advertising, direct mail is the only one that allows for that personal touch. The level of personalization depends entirely on the data you have on your prospect. It can range from a simple address and letter salutation to in depth information such as the type of product your client last purchased and what colours they are partial to. Anyone who has purchased a new vehicle has seen this type of advertising; if you bought a minivan you get brochures about all the new minivan innovations. With our digital personalization software and high speed digital printers we can bring this technology used by the Fortune 500 companies to the small/medium sized business.
What We Do?
Digital Personalization:
Our digital black and white and colour printing solutions offer personalized print products that are ideal for increasing response rates for direct mail campaigns, personalizing letters, postcards, invoices and much much more.
Our Xerox and Canon digital printers offer printing solutions which meet the quality, speed, reliability, cost and variable content demands of the high speed digital printing market.
Apply variable data (text and images) to any document to create individually personalized print, ideal for addressing, barcodes, names, images, and copy.
Inkjet Personalization
We have amazing flexibility in our inkjet addressing systems with the versatility to change inks quickly to handle most paper stocks, colour images or taglines on the mailing piece.
Our addressing systems includes Hewlett Packard's inkjet cartridge technology for the highest quality resolution as well as the Keep Alive feature that ensures print quality throughout the production run. With a maximum resolution of 600 dpi, your variable pieces are guaranteed to look great, whether it’s a personalized postcard, newsletter or simply an address on an envelope.
We have amazing flexibility in our inkjet addressing systems with the versatility to change inks quickly to handle most paper stocks, colour images or taglines on the mailing piece.
Our addressing systems includes Hewlett Packard's inkjet cartridge technology for the highest quality resolution as well as the Keep Alive feature that ensures print quality throughout the production run. With a maximum resolution of 600 dpi, your variable pieces are guaranteed to look great, whether it’s a personalized postcard, newsletter or simply an address on an envelope.
Resources
How to Create a Direct Marketing CampaignGet your biz through the mail. Create a professional direct mail campaign. We'll tell you how with 7 steps to get started and all you need to know about marketing materials. Read More
Canadian Consumer Attitudes Towards Direct Mail (Part I)Current direct mail market facts as well as insights into consumer attitudes and behaviour. Read More (PDF-134k)
Market with Direct MailSuggestions from Canada Post on designing and preparing direct mail. Read More
Innovative Techniques
Knowledgeable & Experienced
Personalized Customer Service