Addressing

  • Envelopes
  • Self Mailers
  • Catalogues
  • Magazines
  • Postcards

Addressing Your Campaign


There are three main ways to address a direct mail campaign: digital, inkjet and labels. Each of these processes has its place and the choice depends on the actual piece being addressed, the level of personalization and budget.

What We Do

Digital:

Digital printing is one of the highest quality and most versatile of the three processes. Listed below are just a few of the benefits of digital addressing your direct mail campaign.
  • Print anywhere on the page
  • Use any size and weight font
  • Variable images such as signatures
  • Over 200 variables per page
  • Creation of custom copy depending on the data

Inkjet

Don't try this at home! While using the same basic technology as a home inkjet printer our addressing equipment is capable of speeds upwards of 24,000 pieces / hour at very high resolution, in multiple colours.
  • Use any Windows True Type font
  • Add a variable tag line
  • Add a return address, logo and postal indicia while addressing
  • Multiple colours!
  • colours available: Black, Red, Blue, Green, Yellow, Orange and Purple
Labels

Labeling used to be the standard technology for addressing for almost all direct mail campaigns, but with advances in the technology mentioned above it has become the least desirable of the three options. In most cases we apply labels to a mail piece only when one of the other two options is not viable. In some cases the mail piece is just not suitable, possibly because of size, shape or the material it was printed on. In almost all cases UV coating printed over the addressing block will mean we cannot digital or inkjet the piece.

Resources

Canadian Addressing Guidelines
Canada Post can decipher a wide range of addressing styles, but studies show that a consistent approach to mail addressing leads to more efficient handling. Read More
United States Postal Service (USPS) Addressing Standards
Learn about the USPS standards and requirements for addressing your mail pieces for delivery within the Unites Sates of America. Read More
Frequently Asked Questions & Tips On Addressing Your Mail
Canada Post's frequently asked questions and tip for data addressing and addressing accuracy. Read More

Innovative Techniques
Knowledgeable & Experienced
Personalized Customer Service